Bloating & abdominal pain

Purpose: Bloating and abdominal pain are among the most common gastrointestinal complaints globally, cutting across multiple GI conditions such as IBS, functional dyspepsia, food intolerances, and lifestyle-related digestive issues. High self-reported prevalence and strong consumer awareness make this segment highly attractive from a commercial standpoint.

Keynote Points:

  • Extremely high prevalence across all age groups

  • Strong OTC market for antispasmodics, antiflatulents, and enzymes

  • Growing role of probiotics, low-FODMAP products, and nutrition therapy

  • High consumer engagement and self-diagnosis behavior

  • Digital apps and teleconsultation supporting symptom tracking

  • Cross-selling opportunities with IBS and wellness segments

  • Strong branding potential around comfort and quality of life

Benefits:

  • Large, recurring consumer demand with quick purchase cycles

  • Fast market entry through OTC and DTC channels

  • High margins on supplements and digestive aids

  • Scalable global distribution across retail and e-commerce

  • Ideal for bundled and subscription-based digestive health solutions

  • Alignment with lifestyle, wellness, and preventive GI care trends