Irritable Bowel Syndrome (IBS)

Purpose: Irritable Bowel Syndrome is one of the most prevalent functional GI disorders worldwide, making it a high-volume, high-engagement segment within gastroenterology. Although non-life-threatening, IBS significantly impacts quality of life and drives long-term healthcare utilization.

Keynote Points:

  • Very large and growing global patient population

  • Chronic symptom management requiring long-term solutions

  • Strong demand for OTC medications, probiotics, and dietary products

  • Expansion of low-FODMAP, personalized nutrition, and medical foods

  • Rising adoption of digital IBS management and telehealth platforms

  • High consumer engagement and self-care spending

  • Cross-selling opportunities across pharma, wellness, and lifestyle brands

Benefits:

  • Massive addressable market with recurring consumer demand

  • Multiple revenue channels: prescription, OTC, nutrition, and digital health

  • High brand loyalty driven by symptom relief and patient trust

  • Attractive ROI due to scalable, non-invasive treatment models

  • Ideal segment for subscription-based and direct-to-consumer strategies

  • Alignment with preventive, holistic, and patient-centric GI care trends