Purpose: Digestive enzyme therapies and malabsorption management play a crucial role in treating conditions such as pancreatic insufficiency, lactose intolerance, celiac disease, and post-surgical digestive dysfunction. Growing diagnosis rates, increased awareness, and demand for effective symptom relief have positioned this segment as a strong commercial opportunity.
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Keynote Points:
Rising prevalence and diagnosis of malabsorption-related GI disorders
Strong demand for enzyme replacement therapies and OTC enzyme products
Growth of intolerance testing and malabsorption diagnostics
Expansion of nutrition support and specialized dietary solutions
Opportunities in pediatric, geriatric, and post-surgical GI care
Market differentiation through clinically validated and condition-specific formulations
Collaboration potential with gastroenterologists, dietitians, and nutrition brands
Benefits:
Recurring revenue through long-term enzyme therapy and supplementation
High consumer demand for symptom-relief and digestive support products
Strong ROI potential across prescription and OTC segments
Brand loyalty driven by chronic use and quality-of-life improvement
Cross-selling opportunities with probiotics, nutrition, and diagnostics
Scalable growth through retail, e-commerce, and clinical channels