Purpose: Bloating and abdominal pain are among the most common gastrointestinal complaints globally, cutting across multiple GI conditions such as IBS, functional dyspepsia, food intolerances, and lifestyle-related digestive issues. High self-reported prevalence and strong consumer awareness make this segment highly attractive from a commercial standpoint.
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Keynote Points:
Extremely high prevalence across all age groups
Strong OTC market for antispasmodics, antiflatulents, and enzymes
Growing role of probiotics, low-FODMAP products, and nutrition therapy
High consumer engagement and self-diagnosis behavior
Digital apps and teleconsultation supporting symptom tracking
Cross-selling opportunities with IBS and wellness segments
Strong branding potential around comfort and quality of life
Benefits:
Large, recurring consumer demand with quick purchase cycles
Fast market entry through OTC and DTC channels
High margins on supplements and digestive aids
Scalable global distribution across retail and e-commerce
Ideal for bundled and subscription-based digestive health solutions
Alignment with lifestyle, wellness, and preventive GI care trends